Privacy Policy

At XFORD, we are committed to protecting your privacy and safeguarding your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you access or use our website, applications, and related services (“Platform”).

By using our Platform, you agree to the terms outlined in this Privacy Policy.

1. Applicability of Policy

This Privacy Policy applies to all users of the XFORD Platform.

By accessing or using our services, you consent to the collection and use of your information in accordance with this Policy.

XFORD reserves the right to update or modify this Policy at any time. Continued use of the Platform constitutes acceptance of such changes.

2. User Categories

Depending on your interaction with us, you may be categorized as:

End Customer – A user who purchases products for personal use

Merchant – A user engaged in a business relationship with XFORD

Visitor/Guest – A user browsing the Platform without logging in

3. Information We Collect

We may collect the following types of information:

Personal Information

Name, address, email address, and contact details

Identification details (such as PAN, GST, or other KYC documents, if applicable)

Billing and shipping information

Transaction Information

Details of purchases and transactions

Payment method and transaction history

Sensitive Personal Information

Financial information such as card or bank details (secured in encrypted/tokenized form)

Other Information

IP address and device-related information

Website usage data and user preferences

4. Purpose of Data Collection

We use your information for the following purposes:

To create and manage your account

To process orders and payments

To verify user identity and prevent fraud

To provide customer support and resolve issues

To improve our products, services, and user experience

To send transactional updates and promotional communications (with your consent)

To comply with legal and regulatory requirements

5. Sharing of Information

We may share your information in the following circumstances:

With service providers assisting in operations such as payment processing and delivery

When required by law, legal processes, or government authorities

To prevent fraud, unauthorized transactions, or illegal activities

XFORD ensures that your information is shared only when necessary and in compliance with applicable laws.

6. Information from Minors

Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors without parental consent. If such data is identified, it will be promptly deleted.

7. Data Retention

We may retain your personal information for a minimum period as required under applicable laws (typically up to 5 years).

Information may also be retained for purposes such as legal compliance, dispute resolution, and fraud prevention.

8. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Secure servers and encrypted systems

Access control mechanisms

Internal security protocols

While we strive to protect your data, no method of transmission over the internet is completely secure.

9. Your Rights

You have the following rights regarding your personal data:

Right to access your personal information

Right to request correction of inaccurate or incomplete data

Right to request deletion of your data (subject to legal obligations)

Right to withdraw consent for data processing

To exercise these rights, you may contact us using the details below.

10. Policy Updates

XFORD reserves the right to modify this Privacy Policy at any time. Updates will be posted on this page, and continued use of the Platform indicates your acceptance of the revised terms.

11. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India. Any disputes arising in connection with this Policy shall be resolved in accordance with applicable legal provisions.